Curator Economy w Chinach – odpowiedź na specyfikę rynku czy zapowiedź nadchodzących zmian w światowym handlu elektronicznym?

China’s Curator Economy. A market-specific response or a harbinger of upcoming changes in global e-commerce? Until recently, online curation was mainly associated with the creative industries and digital products, but, nowadays, China, one can observe trend expanding its scope also to most popular product groups e-commerce, such as cosmetics, apparel food. review important technological, economic cultural trends shows that while Middle Kingdom has had extremely favourable conditions for curator economy flourish, near future it may start spreading rest world. Curating activities reduce choice overload, induce additional reflection before buying make consumers less susceptible marketing messages, could be an element developed countries’ pursuit towards sustainability.